Hola, I'm Gaby
Aspiring to be an art director. I am here to make things look good and make sense… most of the time.
D&AD Competition:
Tuborg
Tuborg is a Danish beer brand.
The brief was to create a campaign
related with the distinct sound that the bottle of beer makes when it opens, and link that with the release of negative energy
The target audience was GEN Z, and it needed some brand activation.
The idea we had to address this brief was to link the release of negative pressure with a party, specifically the only day of the year when the hour changes an hour back.
The event would be called ‘Tuborg Time’ it would be located at Greenwich. Celebrating an hour that doesn’t exist. No pressure, no anxiety, no worries.
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SOUTHWARK- ONE HUB
Role: Social Media Strategist & Content Creator
Platforms: Instagram & TikTok
I worked with Southwark One Hub to develop and manage their social media presence, creating content, editing videos and helping shape their social media strategy.
I focused on creating engaging, relevant content designed to increase reach, engagement and awareness of the organisation among a younger audience.
Results:
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Instagram: 20 → 123 followers (+515%)
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TikTok: 32 → 193 followers (+503%
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Developed and edited short-form video content for Instagram Reels and TikTok
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Contributed to content planning and social media strategy.
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Adapted content and messaging to better engage the target audience
This project allowed me to combine creative direction, content creation, video editing and social media strategy to achieve measurable audience growth.
360 CAMPAIGN: Proper Corn
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Fact - Low-calorie snack. They are light in weight.
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Observation - People eat them when calorie
counting so they feel full and still reach their goals.
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Truth - 100 calories of popcorn makes 100 calories
of other snacks look small.
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Social media
360 CAMPAING:
NYTOL
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Fact - When you don’t sleep, you feel exhausted.
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Observation - People purposefully exhaust
themselves for other reasons like exercise, work, etc.
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Truth - There are good reasons to be exhausted in life, and there are bad ones. Sleep deprivation is a bad one.
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360 Campaign:
RYVITA
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Fact - They are incredibly bland crispbreads.
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Observation - They don’t clash with anything.
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Truth - Ryvita avoids ‘the drama’ when it comes to flavours. There’s no clashing at all.
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