Hola, I'm Gaby
Aspiring to be an art director. I am here to make things look good and make sense… most of the time.
D&AD Competition:
Tuborg
Tuborg is a Danish beer brand.
The brief was to create a campaign
related with the distinct sound that the bottle of beer makes when it opens, and link that with the release of negative energy
The target audience was GEN Z, and it needed some brand activation.
The idea we had to address this brief was to link the release of negative pressure with a party, specifically the only day of the year when the hour changes an hour back.
The event would be called ‘Tuborg Time’ it would be located at Greenwich. Celebrating an hour that doesn’t exist. No pressure, no anxiety, no worries.
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Video
ONE HUB SOUTHWARK- ourppls
In this project Ourppls a advertising agency alongside southwark chose 7 young people to help them to create engaging content for their social media for people between ages 11-25 specially 14-18 years old.
We as a team had to redesign the pages and plan weekly content for their TIK TOK AND INTAGRAM PAGE. following THEIR BRAND IDENTITY. WE 5 sections that targets the necessities of young people in southwark
360 CAMPAIGN: Proper Corn
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Fact - Low-calorie snack. They are light in weight.
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Observation - People eat them when calorie
counting so they feel full and still reach their goals.
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Truth - 100 calories of popcorn makes 100 calories
of other snacks look small.
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Video
Social Media 1
Social Media 2
Social media
360 CAMPAING:
NYTOL
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Print 3
Video
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Fact - When you don’t sleep, you feel exhausted.
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Observation - People purposefully exhaust
themselves for other reasons like exercise, work, etc.
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Truth - There are good reasons to be exhausted in life, and there are bad ones. Sleep deprivation is a bad one.
Print 1
360 Campaign:
RYVITA
Print 1
Print 2
Print 3
Video
Social Media 1
Social Media 2
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Fact - They are incredibly bland crispbreads.
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Observation - They don’t clash with anything.
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Truth - Ryvita avoids ‘the drama’ when it comes to flavours. There’s no clashing at all.